AI-Native Product & Engineering Studio

We don't just advise on AI — we ship it.

PieStudy builds PieCRM, the WhatsApp-first AI CRM for India's small businesses — and puts the same team behind your AI strategy, your AI products and your AI-enabled software.

Book a 45-min working session Explore PieCRM

Conversations that Convert. Intelligence that Scales.

First reply < 5 min24/7, even at 2 AM
S
Sahayak · PieCRM● online
8-check compliance guardruns before every send
0xmore conversions, same lead volume
0%less support-team workload
<0 minfirst response, every hour of every day
0%customer retention rate
Our offerings

One product, three service lines.

Consulting finds the product. The product proves the consulting. Services scale both — one team, no hand-offs.

PieCRM

SaaS · live in days

WhatsApp-first AI CRM for India's MSMEs.

  • 24/7 lead qualify & replies
  • Nurture + hot-lead routing
  • Shared inbox & analytics
See PieCRM

AI Consulting

2–6 week sprints

Strategy & roadmaps that de-risk AI.

  • Use-case discovery & roadmap
  • ROI case & build-vs-buy
  • Governance & data readiness

AI-Enabled Software

Fixed-scope or milestone

AI built into your existing systems.

  • RAG, agents & copilots
  • Automation & integrations
  • Evals, guardrails & monitoring

Tech Services

Project · pod · BOT

Full-stack build, run or transfer.

  • Web, mobile & backend
  • Cloud, APIs & DevOps
  • Dedicated pods or BOT
Why we exist

Most AI initiatives stall before production. The gap is execution, not ambition.

Talent scarcity

No in-house squad that pairs AI depth with real product and engineering muscle.

The POC-to-production chasm

Prototypes impress in a demo, then collapse against evals, latency, cost and reliability.

Integration & data complexity

Legacy systems, messy data and security reviews quietly kill momentum.

Advise

Find the highest-ROI use case

Build

Design & engineer it to production

Operate

Run, monitor & optimize live

Productize

Turn it into a durable asset

What we learn running our own products sharpens every build we ship for clients.

Flagship product · PieCRM

Your customers already live on WhatsApp. Now your business can too.

PieCRM turns a merchant's WhatsApp number into their entire operating system — it captures, remembers and converts every customer chat, with no dashboard to learn.

WhatsApp-simple

No dashboards to learn. Works like a chat. Zero training.

10-minute setup

Sign up from a phone, connect your number, go live the same day.

Speaks their language

Hindi, Hinglish, Marathi, Konkani & 10+ Indian languages.

Voice-first

Owners talk, PieCRM types. Voice notes become replies & campaigns.

Priced like a recharge

Starts under ₹20 a day. Pay as you grow. No lock-in.

The opportunity

India's small businesses live on WhatsApp — with no system behind it.

87M+MSMEs in India — the world's largest SMB base
500M+WhatsApp users in India — its No.1 market
80%of Indian SMB owners run their business on WhatsApp
15M+Indian businesses on the WhatsApp Business app
<5%of MSMEs use any CRM today — a wide-open seat
₹0.78per marketing message — India's cheapest channel

Source: Ministry of MSME · Meta · DataReportal · industry estimates, 2026.

PieCRM · Core platform

One app that captures, remembers and converts every customer chat.

AI Receptionist

Answers, books and qualifies every enquiry, 24/7.

Smart Segmentation

Auto-groups customers: new, regular, VIP, going quiet.

One-Tap Broadcasts

Meta-approved offers to the right segment — never spam.

Auto Follow-Ups

Triggered nurture, reminders and win-backs, hands-free.

Shared Team Inbox

Every chat in one place, with full customer history.

Scoring & Analytics

Hot leads flagged; sales, visits and revenue at a glance.

Everything runs out of the box — switch on, and the system starts selling.
PieCRM · Commerce & operations

From chat to cash — the storefront, counter and khata, in WhatsApp.

Catalog & Storefront

Photo-to-catalog listings, shareable mini-store link, order in chat.

UPI Payments

Payment links in chat, auto receipts, pending-payment reminders.

Bookings & Reminders

Appointments, table bookings, confirmations, no-show nudges.

QR-to-Chat Capture

One QR at the counter — every walk-in becomes a saved customer.

Reviews & Loyalty

Post-visit Google review asks, offers that bring customers back.

The idea · Chat-as-Interface

The screen is the ceiling. So we removed the dashboard.

If a capability can only be used on a screen, it isn't part of the product. Every admin task in PieCRM is a message to Sahayak — in the owner's own words, in the language she thinks in.

CHANNEL A

The shop's WhatsApp number

Merchant ↔ customer conversation — orders, reminders, offers — via Meta Coexistence. The number customers already know. No migration.

CHANNEL B

Sahayak — the conversational CRM

Every admin task in chat. Zero-login: her WhatsApp identity is the login.

DASHBOARD SAASCHAT-AS-INTERFACE
A separate appHer existing WhatsApp inbox
Email + password loginWhatsApp identity is the login
English or a language toggleKonkani · Marathi · Hindi · code-mixed
She configures complianceThe send path enforces it
S
Sahayak● online
PieCRM · Category packs

The system arrives already knowing what a kirana, a salon or a clinic does.

The owner picks a business type — the right playbook goes live in minutes. No flow-building, no setup marathon.

Kirana & boutiques

Catalog drops, restock alerts and pending-payment reminders — the khata, in chat.

1Monthly re-order reminders
2Weekly staples broadcast
3Festival offers to the right customers
Namaste Sunita ji 🙏 Aapka mahine ka ration ka time ho gaya. Pichli baar jaisa order bhej dein?
Haan bhej do
Done ✅ ₹1,240 · UPI link yeh raha.
Illustrative conversation

Salons & spas

Bookings, no-show nudges, rebooking and loyalty offers — chairs stay full.

14-week rebooking nudge
2Stylist preference remembered
3Last-service-aware offers
Hi Riya! It's been 4 weeks since your haircut with Meena. Same slot Saturday 5 PM?
Yes please
Booked ✅ We'll remind you the day before.
Illustrative conversation

Tiffin & home kitchens

Weekly billing, dietary tags and delivery slots — handled in the chat customers already use.

1Weekly billing with UPI links
2Dietary tag on every customer
3Delivery slot confirmations
Good morning! Aaj ka menu: Chapati, dal, bhaji, rice. Kal ke liye order lena hai?
Veg thali, 1:00 baje
Noted ✅ Veg thali · 1:00 PM · This week's bill ₹840.
Illustrative conversation

Restaurants & cafés

Menu in chat, order updates, festival and slow-day promos that fill empty tables.

1Menu of the day
2Table booking
3Slow-day pushes to the right segment
Tuesday special 🍛 Free dessert on 2 mains, today only. Table for tonight?
Table for 4 at 8
Confirmed ✅ 8:00 PM · 4 guests.
Illustrative conversation

Clinics & labs

Appointments, report delivery and follow-up care nudges — without a front desk drowning in calls.

1Follow-up nudge after each visit
2Last-visit context on every chat
3Chronic-care tag & reminders
Hello Mr. Naik, your follow-up with Dr. Shah is due this week. Shall I book Thursday 11 AM?
Yes
Booked ✅ Your report is attached.
Illustrative conversation

Also live: Coaching & tuition (enquiry-to-admission, fee reminders) · Gyms & home services (renewals, scheduling, quotes).

PieCRM · Invisible compliance

The 8-check guard: compliance the merchant can't be expected to understand — enforced structurally.

DPDP and Meta rules live in the send path, not in a settings page. Every message passes all eight checks before it leaves — so a well-meaning owner can't get her number banned.

01

Consent

DPDP-granted state or the message is dropped.

02

Suppression

Append-only list that survives customer deletion.

03

Cadence

1 per 24h, 4 per 7 days — across all sources.

04

Quiet hours

08:00–21:00 local time. Never at midnight.

05

Categorisation

The system — not the merchant — picks the Meta category.

06

Quality rating

No marketing sends while the WABA rating is Red.

07

Tier headroom

Defers instead of failing when limits are near.

08

Credits

Positive balance required for marketing sends.

PieCRM · A day in the life

Meena's salon on autopilot — one owner, one phone, no missed leads.

8:00 AM

While she slept

Bot booked 6 slots overnight and answered every query.

11:00 AM

Chairs stay full

Reminders sent, reschedules caught.

No-shows cut ~40%
2:00 PM

Campaign in 60 sec

A voice note becomes a Hindi offer campaign. One tap.

6:00 PM

Ratings climbing

UPI collects payments; each visit ends in a review ask.

10:00 PM

Revenue recovered

AI flags 14 regulars going quiet; win-backs queued.

Illustrative day: one owner, one phone — and a system working every hour she can't.

Goa pilot · 25 paying merchants · 8 weeks

Real merchants. Real money. No dashboard drop-off cliff.

Preliminary field observations — directional, not statistically settled. Merchants paid ₹199–₹299 a month.

92%

activated within 72 hrs

vs 15–25% industry benchmark

88%

still active at week 8

Merchants still using Sahayak

38 min

median time to first broadcast

vs multi-week for prior CRMs

5

category packs shipped

Kirana, salon, tiffin, restaurant, clinic

PieCRM · Pricing

Priced for the smallest shop — and scales to the largest chain.

Starter

₹499/mo · solo owners
Built for
The first step off a personal number.

1,000 contacts · AI receptionist · broadcasts · UPI links.

MOST POPULAR

Growth

₹1,499/mo · small teams
Built for
Busy shops with staff and repeat customers.

10,000 contacts · 3 seats · segmentation · loyalty engine.

Pro

₹4,999/mo · multi-branch
Built for
Chains, clinics and growing D2C brands.

50,000 contacts · 10 seats · full AI suite · integrations.

Enterprise

Custom · BFSI & large chains
Built for
Brands needing white-label, SLAs, custom AI.

Unlimited contacts · dedicated infra · account manager · 24/7 SLA.

Platform subscription plus usage-based WhatsApp conversation charges at Meta's official rates. Land at ₹499, expand with usage.

Start with a free ROI estimate
AI Services

Bring us the AI build your team can't get over the line.

From first use-case to production — advised, built, operated and (if you want) handed over. Delivered by technology and AI leaders with 20+ years of experience, with zero vendor bias.

AI Strategy & Roadmap

Readiness assessment, use-case discovery workshops, build-vs-buy, ROI case and a 90-day action plan with KPIs and governance.

  • AI readiness: process, data & tech maturity
  • Prioritised use cases across sales, ops, HR, finance, support
  • Budget, ROI & risk framework

AI Agents & Automation

Agents that execute multi-step work — qualifying leads, processing documents, triaging requests — wired into your existing tools.

  • Workflow & process automation
  • Multi-agent orchestration
  • Human-in-the-loop controls

Private GPTs & RAG

Secure knowledge assistants grounded in your own documents and data — answers with sources, inside your security perimeter.

  • RAG pipelines & vector search
  • Internal copilots & support assistants
  • Access control & audit trail

Conversational AI

WhatsApp, web and voice assistants in English, Hindi and regional languages — built on the same engine that powers PieCRM.

  • WhatsApp Business API bots
  • Voice & multimodal assistants
  • CRM / ERP integrations

Evals, Guardrails & Governance

What turns a demo into a production system: evaluation suites, safety guardrails, monitoring and cost control.

  • Evaluation & red-teaming
  • Privacy, security & DPDP readiness
  • Monitoring & cost dashboards

Product & Tech Engineering

Full-stack web, mobile and backend teams for AI products — project, dedicated pod, or build-operate-transfer.

  • Web, mobile & APIs
  • Cloud & DevOps
  • Dedicated AI pods
Capability architecture

A full-stack team — from boardroom strategy to production AI.

Strategy & Advisory

AI roadmaps · use-case discovery · ROI modeling · governance & risk

Product & Experience

Product strategy · UX/UI · rapid prototyping · PRD-to-design

AI & Data

LLM apps · agents & RAG · ML models · data pipelines · evaluation

Engineering & Platform

Full-stack build · APIs · cloud infra · integrations · security

Run & Scale

Deploy · monitor · optimize · managed ops · build-operate-transfer

Engagement models

Four ways to work with us — matched to your stage and risk appetite.

AI Strategy Sprint

2–6 weeks · fixed scope

Best when you're exploring where AI pays off.

Use-case map, prioritized roadmap and an ROI business case.

Product Build

Fixed scope · milestones

Best when you have a clear product or feature in mind.

We design, engineer and ship a production AI product.

Dedicated AI Pod

Monthly · embedded squad

Best when you have an ongoing roadmap to execute.

A senior squad delivering continuously alongside your team.

Build–Operate–Transfer

Build, run, then hand over

Best when you want the capability in-house, eventually.

We build and operate, then transfer the asset and the know-how.

How we deliver

A repeatable path from idea to production — why our builds don't stall.

1

Discover

Roadmap + ROI case

Frame the problem, pick the use case, define success.

2

Design

Clickable prototype

Prototype the experience and the AI approach fast.

3

Build

Working product

Engineer to production with evals and tests baked in.

4

Ship

Live in production

Deploy securely, integrate, launch to real users.

5

Scale

Compounding value

Monitor, optimize and expand what's working.

Built in, not bolted on: evaluation, security and integration live inside every stage — that's how prototypes become production.
Why PieStudy

Most partners give you either thinking or building. We do both — and we operate what we ship.

Pure consultancies

Decks, no product

A strategy slide-deck, then a hand-off to someone else to build it.

PieStudy

Advise + Build + Run

No translation loss between strategy and code. Our own products keep us honest about outcomes.

Dev shops & staffing

Hands, no compass

Capable engineers, but no one owning the business case or the AI approach.

Industry depth

Domain patterns we've already solved — so you don't start from zero.

Education & EdTechEnrollment, batch reminders, placements
Retail & E-commerceCart recovery, order updates, flash sales
HealthcareAppointments, follow-ups, no-shows
Real EstateLead nurture, site-visit follow-up
Financial ServicesLead qualification, onboarding, deflection
Logistics & D2COrder tracking, delivery, repeat purchase
Getting started

From first call to live in weeks — a fast, low-risk start.

A staged path: prove value in weeks, then scale only what works. Most clients see ROI before month one ends.

0

Week 0

Discovery workshop

We map your highest-ROI AI use case and size the prize.

1

Weeks 1–2

Scope & prototype

A fixed-scope sprint produces a roadmap and a working prototype.

3

Weeks 3–4

Build & go live

We ship the first version to real users and start measuring.

+

Month 2+

Optimize & scale

Full operations — improve, expand and compound the results.

About PieStudy

An AI-native studio that builds what it sells.

PieStudy advises, builds, operates and productizes AI in one team. Our own in-market product — PieCRM — is the proof we can do it for you, and what we learn running it sharpens every client build.

Builders, not slidewareWe take AI from strategy all the way to production — where most initiatives stall.
Built for BharatOur products speak Hindi, Hinglish, Marathi and Konkani — and are priced like a recharge.
Honest by designWe publish where our approach strains — and where it's the wrong pattern.
AF
FOUNDER & CEODr. Anand Fadte

Technology and AI leader with 20+ years of experience. Author of the Chat-as-Interface framework behind PieCRM, presented as a keynote at an international conference in 2026.

PieStudy Private Limited · Dona Paula, Goa, India
FAQ

Questions we hear most

Do merchants have to give up their existing WhatsApp number?

No. PieCRM runs on the number customers already know, using Meta Coexistence — no migration and no second number to save. The admin assistant, Sahayak, is a separate PieStudy-owned contact.

Does PieCRM have a dashboard or app to install?

Not for day-to-day use. Every admin task is a message to Sahayak, and the owner's WhatsApp identity is the login. Weekly digests surface what matters, including anything the compliance guard held back.

Which languages does it understand?

Hindi, Hinglish and 10+ Indian languages including Marathi and Konkani — including code-mixed messages and voice notes.

How do I keep from being banned or rated down by Meta?

The 8-check guard runs on every send: consent, suppression, cadence, quiet hours, template categorisation, quality rating, tier headroom and credits. Risky sends are deferred or dropped — the owner never has to configure compliance.

Can you build a custom AI solution for my company?

Yes. We run AI strategy sprints, build production AI products and software, and operate them — or hand them over via build-operate-transfer. Start with a 45-minute working session or a 2-week discovery sprint.

How fast can we go live?

PieCRM merchants go live in about 10 minutes. Custom engagements typically produce a roadmap and working prototype in weeks 1–2 and a first release by weeks 3–4.

Is the pilot data final?

No. Goa pilot figures (25 paying merchants, 8 weeks) are preliminary field observations — directional, not statistically settled. A scaled, matched-comparison trial is next on our agenda.

Let's talk

Let's build your next AI product — together.

Tell us a little about your business and we'll respond within 24 hours on business days.

Phone / WhatsApp+91 93097 58526
Goa officePieStudy, Marhias Ocean Park,
Dona Paula, Goa 403004

Request a demo or consultation

We reply within 24 hours on business days. Your details are used only to respond — see our Privacy Policy.

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Terms & Conditions

Last updated: 1 October 2026

Draft for legal review. Please have a qualified lawyer review these terms before relying on them.

These Terms govern your use of piestudy.com and the products and services offered by PieStudy Private Limited ("PieStudy", "we", "us"), including the PieCRM platform and our AI consulting, AI-enabled software and technology services.

1. Our services

PieStudy provides (a) PieCRM, a WhatsApp-based customer relationship platform offered as a subscription (SaaS); and (b) professional services — AI strategy and consulting, AI-enabled software development and technology services — delivered under a separate written proposal, statement of work or order form.

2. Accounts and eligibility

3. PieCRM subscriptions and payments

4. Acceptable use and messaging compliance

You agree to use PieCRM lawfully and in line with the WhatsApp Business Terms, Meta's Commerce and Messaging policies, and Indian law including the Digital Personal Data Protection Act, 2023. You must only message customers who have given valid consent, and you must not send unlawful, deceptive, abusive or spam content. PieCRM applies automated compliance checks (consent, suppression, cadence, quiet hours and others) and may defer or block messages that fail them. We may suspend accounts that put our platform or Meta numbers at risk.

5. Professional services

Scope, deliverables, timelines, fees, intellectual-property ownership and acceptance criteria for consulting and engineering work are set out in the applicable proposal or statement of work. Unless agreed otherwise in writing, we retain ownership of our pre-existing tools, frameworks and know-how, and you own the deliverables you have paid for.

6. AI-generated output

AI features can produce inaccurate or incomplete output. You are responsible for reviewing AI-generated content, replies and campaigns before relying on them. Illustrative conversations and example results on this website are for demonstration and are not guarantees; outcomes depend on your business, data and usage.

7. Your data

You retain ownership of the data you submit. You grant us a limited licence to process it to provide the services. Our handling of personal data is described in our Privacy Policy.

8. Confidentiality and intellectual property

Each party must keep the other's confidential information confidential and use it only for the purpose of the services. The PieStudy and PieCRM names, logos, software and website content are owned by PieStudy or its licensors; no rights are granted except as expressly stated.

9. Availability and warranties

We aim for high availability but do not guarantee uninterrupted service; PieCRM depends on third-party platforms (including Meta's WhatsApp Business Platform). Except as expressly stated, services are provided "as is" and we disclaim implied warranties to the extent permitted by law.

10. Limitation of liability

To the extent permitted by law, PieStudy is not liable for indirect, incidental or consequential losses, or loss of profit, revenue or data. Our total liability for any claim is limited to the fees you paid us for the relevant service in the 12 months before the claim arose.

11. Governing law

These Terms are governed by the laws of India. Courts at Goa, India have exclusive jurisdiction, subject to any dispute-resolution process agreed in a written contract.

12. Changes and contact

We may update these Terms; the date above shows the latest revision, and continued use means you accept the changes. Questions: connect@piestudy.com · PieStudy, Marhias Ocean Park, Dona Paula, Goa 403004, India.

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Privacy Policy

Last updated: 1 October 2026

Draft for legal review. Please have a qualified lawyer review this policy, particularly for DPDP Act compliance, before relying on it.

PieStudy Private Limited ("PieStudy") respects your privacy. This policy explains what personal data we collect through piestudy.com and our services, how we use it, and your rights under Indian law, including the Digital Personal Data Protection Act, 2023 (DPDP Act).

1. Data we collect

2. How we use data

3. Consent and legal basis

We process personal data with your consent or for legitimate uses permitted by the DPDP Act. Merchants must obtain valid consent from their own customers before messaging them. You can withdraw consent at any time by contacting us.

4. Sharing

We do not sell personal data. We share it only with service providers needed to run our services (for example Meta's WhatsApp Business Platform, cloud hosting, payment and email providers, and AI model providers acting on our instructions), and where required by law. Providers are bound by confidentiality and data-protection obligations.

5. Retention and security

We keep data only as long as needed for the purposes above or as required by law, then delete or anonymise it. We use access controls, encryption in transit and other reasonable safeguards, but no system is completely secure.

6. Your rights

You may ask to access, correct, update or erase your personal data, withdraw consent, or raise a grievance. Email connect@piestudy.com and we will respond within a reasonable time as required by law. If you are an end-customer of a PieCRM merchant, please contact that merchant first, or us if you need help.

7. Cookies

This website does not use advertising or tracking cookies. If analytics are added in future, we will update this policy.

8. Children

Our services are for businesses and are not directed at children under 18.

9. Changes and contact

We may update this policy; the date above shows the latest revision. Grievance and privacy contact: PieStudy Private Limited, Marhias Ocean Park, Dona Paula, Goa 403004, India · connect@piestudy.com · +91 93097 58526.